Follow-up Playbook

A simple baseline cadence for new outbound campaigns.

• Day 0: first-touch email with one clear value statement and one CTA.
• Day 3: follow-up with concise reminder and additional context.
• Day 7: value-based nudge (case, insight, or specific idea).
• Day 14: final polite close-the-loop message.

Track each send and follow-up task in the Today queue to avoid missed actions.